Cognitive Commerce: Driving Efficiency & Customer Engagement
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چکیده
For the purposes of this research, Aberdeen defines “cognitive commerce capabilities” as those technologies (specifically artificial intelligence (AI) and machine learning) that companies use to automate the processes used to capture and analyze data. Thanks to such capabilities, digital marketers, fulfillment professionals, merchandisers, sellers, and others can put data-driven insights to work with minimal to no IT involvement.
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تاریخ انتشار 2016